Great persuasion isn't about tricks or manipulation.

It's about understanding the patterns that have driven human decision-making for centuries—then applying them ethically in your business.

From the Roman Forum's architectural nudges to mirror neurons in modern trust-building, these aren't fleeting tactics.

They're the underlying mechanisms that explain why people say yes.

Whether you're a coach building authority, a SaaS founder closing deals, a course creator growing your list, or a marketer generating leads—these patterns work because they're rooted in how humans actually think and decide.

In The Influence Chronicles, you'll get weekly dispatches uncovering these hidden forces, with research-backed explanations and step-by-step applications for your world.

  • Uncover the 'Why' Behind Influence: Dive into psychological and historical patterns (like information cascades from ancient Rome) that reveal why messages go viral—or flop.

  • Apply to Your Business, Ethically: Get exact frameworks to generate leads, close sales, and build authority—without sleazy gimmicks. (E.g., Use Byzantine decision-making to fix team bottlenecks.)

  • Stand Out with Credible Insights: Arm yourself with defensible strategies you can teach your audience, backed by science, history, and systems thinking.

  • Timeless, Not Trendy: Skip the weekly hype; master principles that built empires and still drive results today.